Case Study 3

Subject Matter Expert: The Experiential Marketing Summit

Challenge

Provide a dynamic and engaging learning opportunity focusing on Crisis Management, Business Continuity and Security Planning for a diverse and high-level audience of experiential marketing professionals and thought leaders at a global marketing conference.

Solution

Due to the high level of interest in the initial subject proposal, Waypoint’s founder was the only speaker asked to develop 2 distinct learning sessions on Event Risk Assessment Mitigation/Planning and Crisis Management for Global Experiential Marketing Events.

These sessions were both highly regarded and received exceptionally positive attendee reviews.